文献类型：期刊文献

中文题名：社会工作者形象及其形塑因素研究——基于广州和深圳两市居民调查数据

英文题名：Study on the Image of Social Workers and Its Shaping Factors:Based on the Survey Data of Guangzhou and Shenzhen Residents

作者：郭浩[1];张芷茵[1]

机构：[1]广东海洋大学法政学院,广东湛江524088

年份：2018

卷号：18

期号：6

起止页码：45

中文期刊名：社会工作与管理

外文期刊名：Social Work and Management

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：社会工作者形象;形塑因素;宣传策略

外文关键词：image of social worker;shaping factors;publicity strategy

中文摘要：社会工作者的公众形象如何影响着我国社会工作发展。采用探索性因子分析方法研究发现,当前社会工作者形象呈现出高道德水平与低工作专业性两极分化、社会美誉与功能效用中等的特征。构建的多元线性回归模型表明,居民在社区的活跃度、对社工服务方式的了解度和对社工动态的关注度会影响社会工作者形象塑造。建议从整合社工宣传体系、聚焦专业性社工服务传播和借力社区关系网链式扩散三个方面提升社会工作者形象。

外文摘要：The importance of image in modern society is increasing and the public image of social worker willinfluence the development of social work in our country. This paper uses exploratory factor analysis to find thatthe current feature of social worker image shows high moral level and poor professional level, whose cumulatedaffect lead to a medium evaluation of social reputation and function. Multiple linear regression model shows thatevaluation of social worker image will be influenced by residents’ degree of activity in community, degree ofunderstanding of social work service method, and degree of attention to social work dynamics. Integrating socialwork publicity system, focusing on spreading professional social work service and rely on chain proliferationthrough community social network will be helpful to promote the image of social worker.