文献类型：期刊文献

中文题名：文旅融合视角下区域体育产业升级的双核驱动路径

英文题名：Dual Core Driving Path for Regional Sports Industry Upgrading from the Perspective of Cultural Tourism Integration

作者：韩乾乾[1];郜新朋[2];郭炎林[1]

机构：[1]广东海洋大学体育与休闲学院,广东湛江524088;[2]榆林学院体育学院,陕西榆林719000

年份：2025

卷号：15

期号：13

起止页码：88

中文期刊名：当代体育科技

外文期刊名：Contemporary Sports Technology

基金：湛江市哲学社会科学规划项目(企业管理专项)(项目名称:湛江市体育产业转型升级与高质量发展的研究——基于产业链优化与创新驱动视角,项目编号:ZJ24QY11)。

语种：中文

中文关键词：文旅融合;体育产业;双核驱动;产业升级

外文关键词：Cultural tourism integration;Sports industry;Dual core drive;Industry upgrading

中文摘要：随着“双循环”新发展格局的推进,区域体育产业升级成为促进地方经济高质量发展的重要路径。该文基于文旅融合视角,探讨湛江市在文化资源与自然资源双核驱动下体育产业升级的路径。结合湛江市实际情况,该文实证分析全红婵现象、年例、龙舟赛事等文化IP的转化及其对体育产业的驱动作用,同时分析红树林等自然资源的开发潜力与生态保护的平衡。研究表明,文旅融合不仅能够为湛江市体育产业提供新的增长点,还能推动文化、自然与体育产业的深度融合及协同创新。

外文摘要：With the promotion of the new development pattern of"dual circulation",the upgrading of regional sports industry has become an important path to promote the high-quality development of local economy.Based on the perspective of cultural tourism integration,this paper discusses the path of upgrading the sports industry in Zhanjiang under the dual core drive of cultural resources and natural resources.Combined with the actual situation of Zhanjiang City,this paper empirically analyzes the transformation of cultural IP such as Quan Hongchan phenomenon,annual dragon boat race and its driving effect on the sports industry.At the same time,it analyzes the balance between the development potential of natural resources such as mangrove and ecological protection.The research shows that the integration of culture and tourism can not only provide a new growth point for Zhanjiang's sports industry,but also promote the deep integration and collaborative innovation of culture,nature and sports industry.