文献类型：期刊文献

中文题名：试论我国体育消费市场的开发

英文题名：Developement of the Sports Consuming Market in Our Country

作者：姚远[1]

机构：[1]湛江海洋大学体育部,广东湛江524088

年份：2002

卷号：23

期号：6

起止页码：109

中文期刊名：湛江师范学院学报

外文期刊名：Journal of Zhanjiang Normal College

语种：中文

中文关键词：体育消费;市场;开发

外文关键词：Sports;consumption;market develo

中文摘要：体育消费作为一种社会文化消费现象,已成为衡量国民生活质量高低的重要参考指标,为使体育消费市场健康发展,文章从理论分析入手,对体育消费的现状、影响因素及如何提高体育消费的措施等问题进行论述,为消费市场的发展和完善提供理论依据和宏观指导.

外文摘要：Sports consumption,as a kind of socioculture consuming phenomenon,has become a decidedly referential indicator to measure the quality of citizen's life.The purpose of this paper is to make the sports consuming market develop smoothly and healthily.It theoretically analyzes the current situations of sports consumption and the influence of some factors on them,and proposes certain measures to improve sports consumption.It provides a theoretical guide to develop and perfect the sports consuming market.