文献类型：会议论文

英文题名：A Soft Approach to Evaluate the Customer Satisfaction in E-retailing

作者：Yue, Chuan[1];Yue, Zhongliang[1]

机构：[1]Guangdong Ocean Univ, Coll Math & Comp Sci, Zhanjiang 524088, Peoples R China

会议论文集：Academic Conference on 30th Anniversary of Fuzzy Geometric Programming and 40th Education Year by and of Cao Bingyuan (ACFGPAEC)

会议日期：JUL 30-AUG 01, 2016

会议地点：Guangzhou Univ, Guangzhou, PEOPLES R CHINA

主办单位：Guangzhou Univ

语种：英文

外文关键词：Customer satisfaction; Electronic retailing; Group decision-making; Intuitionistic fuzzy information; Symbol information

外文摘要：Online shopping behavior has received much attention. This paper investigates the customer satisfaction in electronic retailing. The satisfaction is surveyed by questionnaires and the evaluation criteria are measured by using some simple symbols. The symbols in questionnaires are collected and aggregated into an intuitionistic fuzzy information in a group decision-making environment. The examined online retail companies are ranked by using an extended TOPSIS (technique for order preference by similarity to ideal solution) technique.