文献类型：期刊文献

中文题名：从市场化运作的角度谈民族传统体育的转型发展

英文题名：Operation from the perspective of the market about the plight of traditional sports and the Way Out

作者：邬凤[1]

机构：[1]广东海洋大学体育与休闲学院

年份：2011

期号：4

起止页码：85

中文期刊名：体育与科学

外文期刊名：Journal of Sports and Science

收录：CSTPCD、、国家哲学社会科学学术期刊数据库、北大核心2008、CSSCI2010_2011、北大核心、社科基金资助期刊、CSSCI

语种：中文

中文关键词：民族传统体育;市场化;运作;发展

外文关键词：traditional sports; market; operation; development

中文摘要：从市场经济的角度分析影响民族传统体育市场化运作的因素,再根据相关因素指出缺乏正确的认知意识;缺乏规范管理;缺乏专业人才阻碍了民族传统体育体育的发展。通过分析认为只要发挥政府的引导作用,在教育上予以重视,在经济上予以扶持,在法律上予以保障,走国际化发展之路,才能通过市场经济杠杆和商业化途径,为自身发展筹集资金,促进自身的推广和发展。

外文摘要：From the point of view of the market economy market--oriented operation of the traditional sports of factors, factors that according to a correct perception of a lack of awareness; the lack of standardized management; the lack of professionals hinders the development of traditional sports sports. The analysis as long as the role of the government＇s guiding role in education be attached to support the economy, to be protected in law and take the road to international develop- ment, can be leveraged by the market economy and the commercial channels to raise funds for their own development and promoting self--promotion and development.