文献类型：期刊文献

中文题名：新媒体视域网络意见领袖对大学生影响的现状与对策研究——以广东某大学为例

英文题名：Analysis on the Current Situation and Countermeasures of the Influence of New Media View Network Opinion leaders on College Students——Take a University in Guangdong as an Example

作者：杨如雪[1];宋玉忠[1]

机构：[1]广东海洋大学马克思主义学院,广东湛江524088

年份：2019

卷号：17

期号：2

起止页码：82

中文期刊名：锦州医科大学学报（社会科学版）

外文期刊名：Journal of Jinzhou Medical University(Social Science Edition)

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：新媒体;网络意见领袖;大学生;实证分析;对策

外文关键词：new media;network opinion leader;university students;empirical analysis;countermeasure

中文摘要：新媒体的迅猛发展加剧促使网络意见领袖成为网络广阔公共场域中的重要力量,而网络意见领袖的强势崛起也加速了新媒体的推陈出新,二者时刻对大学生产生着深刻影响。以广东某高校为例,通过问卷调研与统计分析发现,新媒体视域网络意见领袖对大学生的影响不容乐观。在治理上应采取三方协同、六方参与的对策,科学引导大学生理性对待网络意见领袖及其"网络声音",才能使网络新媒体发挥正能量作用。

外文摘要：the rapid development of new media makes the network opinion leader become an important force in the vast public field of the network,with the strong rise of the network;opinion leader has also accelerated the new media,both of which have a profound impact on university students.Taking a university in Guangdong as an example,through questionnaire survey and statistical analysis study,it is found that the influence of the on college students is not optimistic.In governance,it is necessary to adopt three-party coordination and six-party participation countermeasures,and scientifically guide college students to rationally treat network opinion leaders,and its“network voice”,which can make network new media play the positive energy function.