文献类型：期刊文献

中文题名：浅析服装品牌基因与品牌形态的关系性

英文题名：Analysis on the Relationship between the Brand Gene and Brand Pattern

作者：刘春雨[1];孙静[2]

机构：[1]广东海洋大学中歌艺术学院,广东湛江524088;[2]天津工业大学艺术与服装学院,天津300387

年份：2010

卷号：27

期号：2

起止页码：21

中文期刊名：成都纺织高等专科学校学报

外文期刊名：Journal of Chengdu Textile College

语种：中文

中文关键词：服饰品牌;品牌基因;品牌形态

外文关键词：garment brand, brand gene, brand pattern

中文摘要：通过对服饰品牌中存在的品牌基因与品牌形态因素的剖析,阐述了品牌基因、品牌形态在品牌营销中的作用,提出品牌基因与品牌形态的四重关系性,使品牌的构成要素更加细化,提升品牌营销的新理念。

外文摘要：By analyzing the brand genes and brand pattern elements in garments＇ brands, the functions of brand gene and brand pattern in brand marketing were elaborated, four - layer relationship between brand gene and brand pattern was put forward in order to make the composition elements of brand more specific and promote the new concept of brand marketing.