文献类型：期刊文献

中文题名：SWOT-PEST分析范式下的湛江市滨海旅游可持续发展策略研究

作者：陈柳云[1,2];许安琪[1];爱克达·阿迪力[1];罗雨丹[1]

机构：[1]广东海洋大学管理学院,广东湛江524088;[2]广东沿海经济带发展研究院,广东湛江524088

年份：2022

卷号：42

期号：4

起止页码：50

中文期刊名：环境保护与循环经济

外文期刊名：environmental protection and circular economy

语种：中文

中文关键词：滨海旅游;发展策略;SWOT-PEST;湛江市

外文关键词：coastal tourism;development strategy;SWOT-PEST;Zhanjiang City

中文摘要：结合SWOT-PEST分析范式,以宏微观视角,综合内外部条件多维度研究湛江市滨海旅游业策略,有利于提高全市滨海旅游建设水平。以SWOT分析法为基础综合PEST要素构建SWOT-PEST模型,通过具体剖析湛江市滨海旅游业发展的内外环境,系统分析其在政治、经济、社会、技术层面的优势、劣势以及面临的机遇和风险,进而提出守正创新升级发展(SO策略)、绿色健康融合发展(ST策略)、强化公关营销借势转型(WO策略)、共建共治聚力提升渐进发展(WT策略)四重策略,推动湛江市滨海旅游的可持续发展。

外文摘要：Combined with SWOT-PEST analysis paradigm,the multi-dimensional study of Zhanjiang coastal tourism strategy from the macro and micro perspective,integrating internal and external conditions,is conducive to improving the construction level of coastal tourism in the whole city.Based on the SWOT analysis method,this paper constructs the SWOT-PEST model by integrating PEST elements.Through the specific analysis of the internal and external environment of Zhanjiang coastal tourism development,this paper systematically analyzes its advantages,disadvantages,opportunities and risks at the political,economic,social and technical levels.Then four strategies are proposed.It is suggested to implement these strategies,including the SO strategy of adhering to integrity,innovation and upgrading,the ST strategy of green and healthy integrated development,the WO strategy of strengthening public relations marketing and taking advantage of the opportunity to transform and the WT strategy of building together and governing together to enhance the gradual development,so as to promote the sustainable development of Zhanjiang coastal tourism.