文献类型：期刊文献

中文题名：基于网络文本的湛江旅游目的地形象感知研究

英文题名：Research on Image Perception of Zhanjiang Tourist Destination Based on Internet Text

作者：龙宝琳[1];李志勇[1]

机构：[1]广东海洋大学管理学院,湛江524088

年份：2021

卷号：40

期号：2

起止页码：250

中文期刊名：价值工程

外文期刊名：Value Engineering

基金：广东省哲学社会科学项目:北部湾城市群旅游产业协同发展路径与模式研究(GD17XGL23)。

语种：中文

中文关键词：网络文本;旅游目的地;形象感知;湛江

外文关键词：Internet text;tourist destination;image perception;Zhanjiang

中文摘要：以五大旅游网站的游记为样本来源,运用内容分析法,依据“认知-情感-总体”感知模型构建分析类目,借助ROST CM6.0软件研究游客对湛江旅游目的地形象感知。研究结果表明:游客对湛江旅游形象感知以积极态度为主,但对湛江的人文资源认知度较低,旅游者对湛江的满意度高,但受“阴影区”的屏蔽作用,游客重游意愿不强。基于负面感知反映的问题,从政府职能、资源优势、旅游品牌、营销宣传、服务质量等方面提出湛江旅游目的地形象提升建议。

外文摘要：Based on the travel notes of five major tourism websites as the sample source,this paper uses the content analysis method to construct the analysis category according to the"cognitive-emotional-overall"perception model,and uses ROST CM6.0 software to study tourists'perception of Zhanjiang tourism destination image.The results show that tourists'perception of Zhanjiang's tourism image is mainly positive,but their awareness of Zhanjiang's humanistic resources is low,and tourists'satisfaction with Zhanjiang is high.However,due to the shielding effect of"shadow area",tourists'willingness to revisit is not strong.Based on the problems reflected by negative perception,this paper puts forward suggestions on improving the image of Zhanjiang tourism destination from the aspects of government functions,resource advantages,tourism brands,marketing and publicity,and service quality.