文献类型：期刊文献

中文题名：湛江城市名片中非遗特色的传播原则

英文题名：On the Communication Principles of Non-heritage Features in Business Cards of Zhanjiang City

作者：姚忠呈[1]

机构：[1]广东海洋大学中歌艺术学院,广东湛江524088

年份：2020

卷号：13

期号：6

起止页码：6

中文期刊名：清远职业技术学院学报

外文期刊名：Journal of Qingyuan Polytechnic

收录：国家哲学社会科学学术期刊数据库

基金：2020年湛江市哲学社会科学规划项目“一带一路视域下湛江城市名片中非遗文化传播模式研究”(ZJ20YB18)。

语种：中文

中文关键词：非遗特色;传播原则;湛江市;城市名片;

外文关键词：non-heritage features;communication principles;Zhanjiang City;city business card;

中文摘要：湛江市具有非常丰富的非物质文化遗产,整个非物质文化遗产所蕴含的文化价值、经济价值非常高,因此湛江市完全可以从其非遗特色项目出发,探究出湛江市城市名片的文化传播之路。基于此,文章以湛江城市名片中非遗特色的传播原则为主要研究内容,首先整理概括了湛江城市名片中非遗特色的种类和内容;进而从保护性开发、本真性传承、整体性保护、独特性开发这几个方面分析了湛江城市名片中非遗特色的传播原则,以期湛江市相关部门在传播城市特色非遗名录的过程中,能够坚守原则、把握规律,让当地非遗特色实现可持续发展传播。

外文摘要：The business card of Zhanjiang City can be fully explored from its non-heritage features of Zhanjiang City because it has a very rich intangible cultural heritage containing very high cultural and economic values.Starting with the types and contents of non-heritage features in Zhanjiang city business cards,the article focuses on their communication principles,namely,the protective development,the authentic inheritance,the holistic protection and the unique development.It aims at ensuring that the relevant departments of Zhanjiang City can adhere to the principles and grasp the rules in the process of disseminating the intangible cultural heritage list of the city,so that the local non-heritage features can be realized to have sustainable development and spread.