文献类型：期刊文献

英文题名：See now, act now: How to interact with customers to enhance social commerce engagement?

作者：Xue, Jiaolong[1,2];Liang, Xinjian[3];Xie, Tao[1];Wang, Haizhong[1]

机构：[1]Sun Yat Sen Univ, Business Sch, Guangzhou, Peoples R China;[2]Guangdong Ocean Univ, Sch Management, Guangzhou, Peoples R China;[3]Chengdu Normal Univ, Sch Hist & Tourism Management, Chengdu, Peoples R China

年份：2020

卷号：57

期号：6

外文期刊名：INFORMATION & MANAGEMENT

收录：SSCI(收录号：WOS:000557872900010)、SCI-EXPANDED(收录号：WOS:000557872900010)、、EI(收录号：20202608871546)、Scopus(收录号：2-s2.0-85086798941)、WOS

基金：The work described in this paper was supported by grants from the National Natural Science Foundation of China (Nos. 71572207, 71832015), the Ph.D. Start-up Fund of Natural Science Foundation of Guangdong Province of China (No. 2018A030310005), and the China Postdoctoral Science Foundation (No. 2019M663348).

语种：英文

外文关键词：Live interaction; Live broadcasting; Customer engagement; Perceived risk; Psychological distance

外文摘要：Although live social commerce apps have emerged as a marketing channel recently, live social commerce, as a relatively new phenomenon, has attracted little attention. The authors aim to explore the effect of live interactions on social commerce engagement based on the stimulus-organism-response paradigm and the moderating effect of susceptibility to informative influence. The findings show that live interactions (i.e., personalization, responsiveness, entertainment, mutuality, perceived control) positively affect perceived usefulness and negatively impact perceived risk and psychological distance, promoting social commerce engagement. The results provide theoretical insights on live interactions and social e-commerce and contribute managerial implications for practitioners.