文献类型：期刊文献

中文题名：乡村振兴背景下农产品产销模式优化探究——以江门新会区陈皮村“互联网+农业”为例

英文题名：Optimization of Production and Marketing Mode of Agricultural Products Under the Background of Rural Revitalization——A Case Study of "Internet+Agriculture" in Chenpi Village of Xinhui District in Jiangmen

作者：黄宝莹[1];苏晓岚[1];周静[1]

机构：[1]广东海洋大学法政学院,广东湛江524088

年份：2022

期号：7

起止页码：37

中文期刊名：科技创新与生产力

外文期刊名：Sci-tech Innovation and Productivity

基金：2021年省级大学生创新创业训练计划项目(S202110566075);教育部人文社会科学研究规划2017年度青年基金项目(17YJCZH266);2020年校级教改项目;2021年校级本科教学质量与教学改革工程项目。

语种：中文

中文关键词：乡村振兴;农产品;产销模式;互联网+农业

外文关键词：rural revitalization;agricultural product;production and marketing mode;Internet+agriculture

中文摘要：国家大力发展乡村振兴战略以来,农业问题更加备受关注。农业链上分散性主体导致农业产业化程度不高、资源浪费等问题,迫切需要探究农产品产销模式,使之与农村资源条件相吻合,从而更有效地促进农业发展。本文探究新会陈皮村产销模式面临的问题及原因,结合互联网技术,依托三产融合,提出了注入新电商技术和理念、精准定位市场、创新宣传理念、加强市场监管、打造文化IP、加强品牌建设等解决措施,以期为江门市特色农产品市场的健康发展提供参考。

外文摘要：Since the country implemented the rural revitalization strategy,agricultural issues have attracted more and more attention.The scattered subjects in the agricultural chain lead to the low degree of agricultural industrialization and the waste of resources,so it is urgent to explore the production and marketing mode of agricultural products to conform to the conditions of rural resources and promote the development of agriculture more effectively.This paper discusses the problems and reasons of the production and marketing mode in Chenpi Village of Xinhui District.Combining with Internet technology and relying on the integration of three industries,it puts forward some solutions such as injecting new e-commerce technologies and ideas,accurately positioning the market,innovating publicity concepts,strengthening market supervision,building cultural IP and strengthening brand building,hoping to provide a reference for the healthy development of characteristic agricultural products market of Jiangmen.