文献类型：期刊文献

中文题名：双创背景下农民工返乡创业榜样的行为特征分析及启示

英文题名：Analysis of the Behavior Characteristics and Enlightenment of Migrant Workers Returning to Their Hometown under the Background of Mass Entrepreneurship and Innovation

作者：周春霞[1]

机构：[1]广东海洋大学管理学院,广东湛江524088

年份：2022

卷号：50

期号：18

起止页码：223

中文期刊名：安徽农业科学

外文期刊名：Journal of Anhui Agricultural Sciences

基金：广东省哲学社会科学“十三五”规划2018年度学科共建项目(GD18XGL15)。

语种：中文

中文关键词：双创背景;返乡农民工;创业榜样;行为特征

外文关键词：Entrepreneurship and innovation background;Returning migrant workers;Entrepreneurship model;Behavior characteristics

中文摘要：在大众创业、万众创新的浪潮下,农民工返乡创业已然成为农村劳动力流动的一种新途径。如何全面激发农民工返乡创业热情,有效推进农民工返乡创业工作也成为社会各界关注的热点问题。“返乡一人,带动一批,致富一方”,创业实践中农民创业榜样的社会效应正在显现。立足创业过程理论的视角,基于全国返乡农民工优秀人物样本数据,分析发现农民创业榜样的创业意愿强烈,较容易转化为创业行为;他们会通过先前经验、政策引导、市场考察、媒体宣传和社会关系网络等多样化的渠道识别和利用创业机会;在创业选择上注重经营方式的创新,积极投身特色养殖和规模化种植等新型农业新业态的发展;创业学习贯穿于创业活动的全过程,对创业成功具有重要影响;但返乡农民工创业具有小微企业的特征,抗风险能力和抗压能力比较弱,需要得到政府和相关部门及时的支持和帮助。在此基础上提出应汇聚政府、社区、农民工个体等多方力量,共创良好的返乡创业生态系统。

外文摘要：Under the wave of mass entrepreneurship and innovation, migrant workers returning home to start their own businesses has become a new way of rural labor mobility.How to fully stimulate the enthusiasm of migrant workers to return to their hometowns and effectively promote their return to start businesses have also become a hot issue of concern from all walks of life.“Home one person, drive a group, rich party”, the social effect of farmers entrepreneurship model is showing.From the perspective of the entrepreneurial process theory, based on the analysis of the sample of returning migrant workers, it is found that farmers have a strong willingness to start businesses, it is easier to translate into entrepreneurial behavior;They will identify and leverage entrepreneurial opportunities through diverse channels, such as previous experience, policy guidance, market research, media campaigns, and social relationship networks;In the choice of entrepreneurship, pay attention to the innovation of business mode, actively participate in the development of new agricultural forms and new business forms, such as characteristic breeding and large-scale planting;Entrepreneurship learning runs through the whole process of entrepreneurial activities, it has an important impact on entrepreneurial success;However, migrant workers returning to China have the characteristics of small and micro businesses, risk resistance ability and pressure resistance ability are relatively weak, need the timely support and help from the government and relevant departments.On this basis, it is proposed that the government, communities and individual migrant workers should be gathered to create a good ecosystem of returning home for entrepreneurship.